The Perfect Scent
By:Chandler Burr
Published on 2008-01-22 by Henry Holt and Company
From the New York Times perfume critic, a stylish, fascinating, unprecedented insider's view of the global perfume industry, told through two creators working on two very different scents. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances. Now, writing with wit and elegance, he juxtaposes the stories of the perfumes -- one created by a Frenchman in Paris for an exclusive luxury-goods house, the other made in New York by actress Sarah Jessica Parker and Coty, Inc., a giant international corporation. We follow Coty's mating of star power to the marketing of perfume, watching Sex and the City's Parker heading a hugely expensive campaign to launch a scent into the overcrowded celebrity market. Will she match the success of Jennifer Lopez? Does she have the international fan base to drive worldwide sales? In Paris at the elegant Hermès, we see Jean Claude Ellena, his company's new head perfumer, given a challenge: he must create a scent to resuscitate Hermès's perfume business and challenge le monstre of the industry, bestselling Chanel No. 5. Will his pilgrimage to a garden on the Nile supply the inspiration he needs? The Perfect Scent is the story of two daring creators, two very different scents, and a billion-dollar industry that runs on the invisible magic of perfume.
This Book was ranked at 7 by Google Books for keyword new york minimalism.
Book ID of The Perfect Scent's Books is JNiRm-9iU2oC, Book which was written byChandler Burrhave ETAG "HxOc5hgz8Cg"
Book which was published by Henry Holt and Company since 2008-01-22 have ISBNs, ISBN 13 Code is 9781429924658 and ISBN 10 Code is 1429924659
Reading Mode in Text Status is true and Reading Mode in Image Status is false
Book which have "336 Pages" is Printed at BOOK under CategoryBusiness and Economics
This Book was rated by 20 Raters and have average rate at "3.0"
This eBook Maturity (Adult Book) status is NOT_MATURE
Book was written in en
eBook Version Availability Status at PDF is falseand in ePub is true
Book Preview
Tidak ada komentar:
Posting Komentar