Creating and Capturing Value
By:Garth Saloner,A. Michael Spence
Published on 2002 by John Wiley & Sons Incorporated
This book on electronic commerce is divided into two parts: 'Perspectives' provides an overview of these important issues in electronic commerce; 'Cases' written under the supervision of Stanford faculty provide real world insight. Both parts contain a wealth of information about technologies, industries, firms, strategies, and organizational structures as well as issues that the challenge of electronic commerce poses for practitioners.
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